BE AN ICON WITH OUR B ICON COLLECTION

When Gabrielle "Gabby" Napolitano joined the Brooklyn Chamber of Commerce as Creative Director, she was immediately drawn to the "B" logo featuring the Brooklyn Bridge. She saw what it could become — not just a logo, but a mark as recognizable as the Yankee logo is to New York. Bold, timeless, and unmistakably Brooklyn.

A symbol that represents not just a place, but the creativity, culture, and community that define it. So she created the B Icon Collection.

Tote bags, socks, sweatshirts, caps, notebooks, pouches, umbrellas, pins, stickers, keychains, and onesies — every piece designed to be functional, distinctly Brooklyn, and worth keeping.

Gabrielle Napolitano

Brooklyn Made

Gabby is the creative force behind the B Icon Collection. With a deep love for Brooklyn's maker community, she brought together a group of women whose work reflects the borough's bold, diverse, and entrepreneurial spirit.

Samantha Freeman

PinPoint

Samantha's enamel pin brand makes bold, collectible designs built for self-expression. Every pin is small in size and big in statement.

Jini Lee & Diana Lugo

Sheec Socks

Natalie Rock-Melendez

Aesthetic BK

Natalie runs a Brooklyn-based custom apparel printing and embroidery shop. Her mantra is simple: we make merch better.

Julia Macedo

Stick Em Up

Julia's print shop serves artists, activists, non-profits, and small businesses with professional quality at prices that make sense.

Tina

Art Is NYC

Tina is a Brooklyn-based artist whose work bridges the gap between museum-quality art and commercial design through curated collaborations. Her philosophy says it all: art is in everything.

Bella Baidak

Bella Baidak

Bella is a Brooklyn-based designer with a passion for thoughtful, well-crafted goods.